Shirtfem is a feminist clothing brand that wants to bring awareness to women’s issues. I wanted to design a brand not just around their name but around their cause. This is the logo I came up with. Using the equals sign, I was able to create an icon that could be paired with the most popular women’s issue. Example: Pay, Right, Jobs, etc. With with line of thinking, we can create a branded line of t-shirts.

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Made with love by Ugly Unicorns 

Made with love by Ugly Unicorns 

Made with love by Ugly Unicorns