Nutritional Training Institute wanted a logo that would represent who they are, and what they stand for. Being an institution for learning, I wanted the logo to have a collegiate look, something modern, but with an essence of history and education. I wanted the logo to communicate to their audience that the company is knowledgeable about nutrition. To achieve that, I took the name and showcased it through the use of color, using green and gray to portray the company as being a modern source for education about nutrition. I also used placement, graphic elements, and fonts, using a combination of modern and classic typefaces to achieve balance. I kept everything on-brand with the brand standards I developed while working there.

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Made with love by Ugly Unicorns 

Made with love by Ugly Unicorns 

Made with love by Ugly Unicorns